id36 redesigns ntla9awfbladna.ma for Moroccan National Office of Tourism
25 June 2025
As part of ONMT’s “WOW” campaign, id36 led the complete redesign of ntla9awfbladna.ma, the official platform dedicated to domestic tourism in Morocco. A project where strategy and creativity came together, leveraging the agency’s expertise in web design, UX/UI, and content strategy.
The objective was clear: to provide Moroccan travelers with a modern, intuitive, and genuinely useful digital tool to discover their own country. The platform is built around two key travel experiences : Discovery and Seaside, designed to guide users toward destinations that match their interests.
From the brand experience and information architecture to the editorial approach, every element was designed to inspire exploration while highlighting the richness, diversity, and hidden gems of Morocco’s regions.
Through this redesign, id36 contributed to strengthening ONMT’s ambition to encourage domestic travel and foster a deeper connection between Moroccans and their country.