CARREFOUR LabelVie AND KLEM UNVEIL A BOLD VISION FOR MOROCCAN CONSUMERS IN A NEW EQUITY CAMPAIGN
In a significant era where Moroccans collectively aspire to rise and thrive, Carrefour LabelVie is committed to ensuring that every individual benefits from this momentum-every single day. To bring this vision to life, Carrefour LabelVie has partnered with Klem to craft a bold new brand platform, introducing a signature that resonates deeply: “تستاهلو الأحسن كل يوم” – “You deserve the better every day.”
More than a tagline, this statement embodies Carrefour LabelVie’s promise to serve Moroccans with care, quality, and a modernized experience tailored to their evolving needs. In synergy, the Klem strategy and creative teams developed a fully integrated campaign, spanning TV, radio, outdoor, and digital toolkit.
A campaign designed to meet the expectations of the most demanding Moroccan consumer, offering them an experience that is as diverse as it is innovative.
1896 HAS PARTNERED WITH FRMF AND CAF TO ORGANIZE THE TOTAL ENERGIES CAF AFRICA CUP OF NATIONS, MOROCCO 2025 FINAL DRAW CEREMONY.
January 27, 2025, marked a key milestone for 1896 Sports & Entertainment as our agency and consulting firm in Sports & Entertainment joined forces with The Confederation of African Football (CAF) and The Royal Moroccan Football Federation (FRMF) to deliver the Final Draw for the 35th edition of AFCON, set to take place in Morocco
Hosted at the iconic Mohammed V Theater in Rabat the ceremony was a vibrant celebration of elegance, dedication and the unifying spirit of African football. With the stage now set, the tournament—running from December 21, 2025, to January 18, 2026—promises to be an unforgettable celebration of the game.
Klem Group, through 1896, is honored to play a part in shaping the story of AFCON 2025 and looks forward to the tournament that will highlight Morocco’s passion for football and the unity of the African continent.
KLEM Group, partner of Morocco’s Bold Vision for the 2030 FIFA World Cup
KLEM Group had the honour of collaborating with the Royal Moroccan Football Federation (FRMF) in shaping and structuring the official bid for the 2030 FIFA World Cup.
Two of the group’s agencies have teamed up on this project: 1896 consultants team, provided comprehensive support, assisting in drafting and structuring the official bid, and offering key support to the FRMF 2030 Committee throughout the submission process, and klem, the strategy and creative agency of the group developed the visual identity and campaign.
Together, 1896 and klem combined their expertise to deliver a cohesive approach, ensuring Morocco’s candidacy stood out for its vision and its precision, and showcasing Morocco’s unique story to a global audience.
klem Introduces Vitalya, the New “Feel Good” Water from Les Eaux Minérales d’Oulmès
Vitalya, the latest innovation from Les Eaux Minérales d’Oulmès, is more than just water—it’s a fresh perspective on hydration.
At the heart of the launch is the FEEL GOOD brand platform developed by klem strategy and creative teams. More than a tagline, it’s a mindset that redefines water as an experience, inviting people to embrace vitality in their everyday lives.
Through a TV commercial, outdoor ads and digital touchpoints, the campaign interrupts autopilot routines and inspires people to reconnect with their liveliness.
Vitalya is not just a product; it’s an invitation to live better, move brighter, and feel good every day.
mim Partners with Vitaïa for a Successful Launch in the Moroccan Market
Vitaïa, an innovative haircare brand blending natural remedies with advanced research, partnered with mim, the media and performance agency of KLEM Group, to design an impactful market entry in Morocco.
Together, Vitaïa and mim crafted a unique strategy to introduce the brand’s offerings, ensuring it connected effectively with its target audience. By deploying a comprehensive media plan, the collaboration achieved a strong market presence across all key touchpoints raising awareness with the right consumers.
This launch highlights mim’s dedication to supporting brands as they grow in new markets, delivering tailored solutions that resonate with audiences and drive tangible results.
