FEEL GOOD WATER

As the leader in bottled water in Morocco, Les Eaux Minérales d’Oulmès launched a new table water, VITALYA. A water that is triply purified, low in sodium, with a perfect blend of magnesium and minerals, and an incredibly light taste. A water that promises a new type of hydration that makes you feel good.

As a newcomer to an already crowded market, in which product features are not enough anymore to create differentiation VITALYA aims to stand out as a vibrant and refreshing brand that appeals to a younger audience.

In today’s fast-paced world, where life has become increasingly demanding, many people find themselves feeling numb instead of feeling alive. A world where they turn ON their autopilot mode which leads them to turn OFF their liveliness.

We launched the “FEEL GOOD” brand platform to position VITALYA as a mindset centric brand, because we believe that experience is the new product.
We leveraged various communication channels to make the feel-good culture contagious and accessible to all, hacking touchpoints to ensure Vitalya is present everywhere people are on autopilot mode and triggering them to switch ON their liveliness.