SAFA2OU FIKOUM

Since 1978, Sidi Ali has been synonymous with purity, trusted by generations of Moroccan families. As the leader in Morocco’s mineral water market, Sidi Ali remains committed not only to delivering quality water but also to making a positive contribution to the community. Through its various initiatives with multiple NGOs, the brand actively supports the education and well-being of children.

As a socially invested brand, Sidi Ali aimed to convey its dedication to the community, ensuring that its efforts resonated meaningfully with the public while remaining authentic to the brand’s identity and aligned with its brand platform.

Children embody purity itself—their innocence, energy, and potential are the purest reflections of hope and possibility. This purity must be cherished and nurtured, ensuring it continues to shine as they grow, guiding them toward a bright and promising future.

To demonstrate Sidi Ali’s commitment to supporting the education of children, we created the campaign ”Safaa fikoum” to show that just as Sidi Ali delivers purity in every drop, the brand is dedicated to preserving the purity within children, positioning itself as a guardian of their innocence and well-being.