KOUL OUM HIYA AHSAN OUM

Since 1978, Sidi Ali has been the leader in Morocco’s mineral water market. Known for its pure, nitrate-free, low-sodium water, Sidi Ali is ideal for everyone, especially babies. It is the top brand recommended by pediatricians for baby hydration. In 2024, Sidi Ali aimed to strengthen both the awareness on this claim and its bond with mothers, moving beyond rational claims to create a deep emotional connection

New mothers often have idealized visions of motherhood, setting high standards and striving to be “good moms.” Despite their efforts, many feel inadequate, self-doubting, and experiencing “mom guilt” as they navigate the challenges of motherhood.

While all babies require basic care, each one is unique. Moms, guided by pure love, are the best caregivers for their children. The only & true criterion for being a good mom is pure love for one’s baby. Thus, every mom is the best mom.

To reassure moms, we created the first-ever lullaby designed to soothe both mothers and their babies. Sung by the angelic voice of Moroccan talent Chems, “Koul Oum Hiya Ahsen Oum” conveys a heartfelt dialogue between a mother and her baby. This lullaby highlights that Sidi Ali – as the No. 1 water brand recommended by pediatricians – supports babies vital needs while empowering mothers to trust their natural instincts and pure love for their children.