#Timeless_Oulmes

Oulmès, the cherished sparkling water of Moroccan households, has graced their tables for generations and has been associated with grand celebrations for over 90 years.

Despite its rich heritage, Oulmès was often perceived as a brand primarily favored by older generations. The challenge was to shift this perception to resonate with all Moroccan generations.

While everything around us shifts and changes over time, some things remain strong amid the chaos, connecting generations and becoming timeless icons.

“As the tables change, Oulmès remains.” For decades, Oulmès has been a staple on Moroccan tables, reflecting the ebbs and flows of the country’s history and culture. To highlight Oulmès as a timeless icon from 1933 to today, we created a 60-second content film and engaged influencers to share content that links the past and present, showcasing the brand’s relevance. We also launched the Timeless Collection, sold through the Oulmès e-commerce store, featuring a streetwear line that resonates with Gen Z and millennials. Influencers modeled the collection and received gift boxes to showcase their unique styling of it.

The campaign achieved impressive engagement metrics