B’KOUL HOURIA

Casabus, operated by Alsa, is an extensive public bus transport network in the Casablanca region. In 2021, The Covid-19 pandemic left many citizens viewing public transportation as unsafe.

After mobility restrictions, Casa Bus needed to rebuild a positive perception of public transport as a safe and reliable option for urban mobility.

During the pandemic, the inability to move freely and the loss of autonomy left many feeling trapped. However, public transport opens up a world of possibilities, connecting individuals to new experiences and opportunities.

With mobility restrictions lifted, we launched the “B’Koul Houria” campaign to inspire citizens to reclaim their freedom through Casabus. This campaign aims to empower individuals to pursue their dreams and aspirations and explore their city freely.