KLEM Group, partner of Morocco’s Bold Vision for the 2030 FIFA World Cup

KLEM Group had the honour of collaborating with the Royal Moroccan Football Federation (FRMF) in shaping and structuring the official bid for the 2030 FIFA World Cup.

Two of the group’s agencies have teamed up on this project:
1896 consultants team, provided comprehensive support, assisting in drafting and structuring the official bid, and offering key support to the FRMF 2030 Committee throughout the submission process, and klem, the strategy and creative agency of the group developed the visual identity and campaign.

Together, 1896 and klem combined their expertise to deliver a cohesive approach, ensuring Morocco’s candidacy stood out for its vision and its precision, and showcasing Morocco’s unique story to a global audience.