CARREFOUR LabelVie AND KLEM UNVEIL A BOLD VISION FOR MOROCCAN CONSUMERS IN A NEW EQUITY CAMPAIGN

In a significant era where Moroccans collectively aspire to rise and thrive, Carrefour LabelVie is committed to ensuring that every individual benefits from this momentum-every single day. To bring this vision to life, Carrefour LabelVie has partnered with Klem to craft a bold new brand platform, introducing a signature that resonates deeply:
“تستاهلو الأحسن كل يوم” – “You deserve the better every day.”

More than a tagline, this statement embodies Carrefour LabelVie’s promise to serve Moroccans with care, quality, and a modernized experience tailored to their evolving needs.
In synergy, the Klem strategy and creative teams developed a fully integrated campaign, spanning TV, radio, outdoor, and digital toolkit.

A campaign designed to meet the expectations of the most demanding Moroccan consumer, offering them an experience that is as diverse as it is innovative.