id36 - KLEM Group

The content & experience agency of the group

Brands have a message. We make sure it’s heard. But not just heard—felt. In a world drowning in content, standing out takes more. It takes being worthy.

Through content creation, we help brands become worthy brands: worthy of liking, worthy of following, worthy of trusting, and worthy of loving. Winning the attention battle is our daily challenge.

Our goal? To turn brands with something to say into brands worth engaging with.

We believe in designing what leaves a mark.

Emotions that linger, impressions that last.

Every piece of content asks:

Is it useful?

Does it move?

Will it stick?

If not, we’re not done.

Humanly designed experiences

for brands worth loving.

Capabilities

Digital strategy
Editorial & social media strategy
Influence marketing
Brand content
Brand & social activations
UI / UX design
E-reputation & crisis management
Media monitoring & social listening
Loyalty program & CRM
e-commerce

CASABUS • 08/10/24

B’KOUL HOURIA

Audience Planning & Trading (display, social, programmatic, SEA) Digital 1st Advertising Campaigns Editorial & social media strategy Integrated Campaigns Media Strategy Strategy & Communication Territory

After mobility restrictions, Casa Bus needed to rebuild a positive perception of public transport as a safe and reliable option for urban mo[...]

Timeless Oulmes • 08/10/24

#Timeless_Oulmes

Audience Planning & Trading (display, social, programmatic, SEA) Brand content Editorial & social media strategy Media Strategy

Despite its rich heritage, Oulmès was often perceived as a brand primarily favored by older generations. The challenge was to shift this pe[...]

OULMES 90 YEARS BIRTHDAY • 08/10/24

90 YEARS BIRTHDAY

Audience Planning & Trading (display, social, programmatic, SEA) Integrated Campaigns Media Planning & Buying (TV, press, outdoor, cinema, radio) Media Strategy

Despite its rich heritage, Oulmès was often perceived as a brand primarily favored by older generations. The challenge was to shift this pe[...]

MDJS • 08/10/24

3ANDIBLASTI

Audience Planning & Trading (display, social, programmatic, SEA) Brand content Editorial & social media strategy Integrated Campaigns Media Planning & Buying (TV, press, outdoor, cinema, radio) Media Strategy

Although women’s participation in sports has grown, stereotypes persist, particularly in sports historically dominated by men. MDJS sought[...]

SIDI ALI RSE • 08/10/24

SAFA2OU FIKOUM

Audience Planning & Trading (display, social, programmatic, SEA) Brand Platform Communication Plans & Campaign architecture Editorial & social media strategy Media Planning & Buying (TV, press, outdoor, cinema, radio) Media Strategy Strategy & Communication Territory

As a socially invested brand, Sidi Ali aimed to convey its dedication to the community, ensuring that its efforts resonated meaningfully wit[...]

VITALYA • 08/10/24

FEEL GOOD WATER

As a newcomer to an already crowded market, in which product features are not enough anymore to create differentiation VITALYA aims to stand[...]

SISAL • 02/10/24

NIVO TLA3

Communication Plans & Campaign architecture Editorial & social media strategy Integrated Campaigns Media Strategy Naming, Logos & Brandbooks Strategy & Communication Territory

In 2023, MDJS, a major player in the sports betting and lottery industry since 1962, aimed to elevate the betting experience for Moroccan pl[...]

ONMT • 23/08/24

Tourism in action

Communication Plans & Campaign architecture Editorial & social media strategy Integrated Campaigns Media Strategy Naming, Logos & Brandbooks Strategy & Communication Territory UI / UX design

In the wake of the Covid-19 pandemic, revitalizing domestic tourism became a key priority for ONMT, with a mission to inspire and encourage [...]

VACHE QUI RIT • 15/07/24

MARHBA BL’FAR7A

Communication Plans & Campaign architecture Editorial & social media strategy Integrated Campaigns Strategy & Communication Territory

While the brand has a strong connection with Moroccan consumers, it must reignite their affection and love to sustain this bond. The challen[...]

MORE OF OUR WORK

An experienced hand in a fast-moving world.
Digital-first, but not digital-only.

The content & experience agency of the group