CELEBRATING OUR LIONS AND LIONESSES

As the official partner of the Royal Moroccan Football Federation (FRMF), Sidi Ali aimed to express pride and encouragement for Morocco’s football heroes following the Lionesses’ participation in the Women’s World Cup and the Lions’ performance in the Men’s World Cup held in Qatar in 2022

The challenge was to create a packaging design that not only celebrated the Moroccan national football teams but also promoted inclusivity and gender equality in sports.

In Morocco, football represents national pride and unity. The simultaneous participation of both male and female teams marked a significant milestone, guiding the campaign’s approach to celebrate these athletes.

We launched the “Sidi Ali Foot” collection, featuring three 33cl bottles highlighting 18 iconic figures from Moroccan football. Each bottle showcased three male and three female players, including Hakim Ziyech, Yassine Bounou, and Ghizlane Chebbak. This packaging served as a tribute to their contributions and a celebration of inclusivity in sports.

The “Sidi Ali Foot” packaging resonated with fans, reinforcing Sidi Ali’s commitment to promoting gender equality and celebrating Moroccan football’s historic moment.